“Isn’t LinkedIn just a place for your CV?”
Yes . . . if you want to find a job! But if you are a business owner looking for opportunities to market and promote your business LinkedIn offers you so much more than just a place to talk about you. In fact your LinkedIn profile should not even be about you . . . it’s about your ideal client!
So if it’s not where you post your CV what should you be using LinkedIn for?
Back in 2012 Hubspot (a very high content producing inbound marketing company) produced a report stating that LinkedIn was 277% MORE effective than other social media platforms for lead generation.
LinkedIn is growing exponentially. With 2 members joining per second there are to date over 259 million profiles on LinkedIn with over 10 million in the UK. Of these 4 out of 5 people on LinkedIn are decision makers.
LinkedIn is also the social network for professionals. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn.
This makes LinkedIn one big database. As a marketing manager back in the early 2000’s data represented a significant marketing cost. With LinkedIn I’ve got it at my fingertips for free!
So what does that mean for you and your business?
- It means you can get FOUND by your potential clients, partners and referrals in LinkedIn searches, in Groups and also on Google
- It means you can go and FIND your potential clients, partners and referrals again using LinkedIn searches and in LinkedIn groups
Essentially LinkedIn is a free marketing tool that you can use to gather information and insights on your potential prospects and organisations, and then using that information connect and start relationships with those prospects.
AND let’s not forget all the other good stuff as well such as:
- Social proof – the recommendations on LinkedIn are fabulous way to build social proof for you and your business
- Positioning yourself as an expert and the go to person in your niche
- Business networking
- Promoting your products and services through company pages (another way to get found!)
Get Your LinkedIn Profile Sorted
The problem with LinkedIn is where the heck do you start. How as a business owner can you maximise this fantastic free tool that is at your disposal?
We start with your LinkedIn profile which is the foundation for success on LinkedIn. Getting this right is the first step in using LinkedIn as a marketing tool for your business.
If you’re struggling with what the heck to put on your LinkedIn Profile then join me on a totally interactive LinkedIn profile workshop on Monday 10th March. Bring your laptop and walk away with a fully completed and optimised profile that will get you found on LinkedIn.
Join us Monday 10th March at the Kyte Hotel, Darringon from 9.15am
Cost is just £29.95 including lunch and networking
For more information please email firstname.lastname@example.org for more details and to book your space.