Engage your audience with content they want!

LinkedIn Content Survey

LinkedIn is the number one choice for professionally relevant content – so says a recent survey conducted by LinkedIn. And to encourage members to share your content, the survey identified types of content that are more popular than others aka they fuel engagement in terms of liking, commenting and sharing.

One of the things I recommend you do on a regular basis is ‘engage’ on LinkedIn. By this I mean liking and commenting on other people’s content as well as starting your own LinkedIn discussions – whether that’s your own content or you curate other people’s.

The benefits include increasing your visibility (profile views increase up to 4 times by being active, and we want profile views if we are going to generate leads on LinkedIn!); building relationships; demonstrating your expertise and sparking conversations.

So what content should you be sharing? According to LinkedIn, users are looking to enhance their knowledge by keeping up to date with industry news and discovering new ideas.
LinkedIn Content Survey

Curating other content sources:
I always recommend creating a content strategy that not only includes your own content but also other people’s. This is especially important when sharing industry news. Look out for new research in your area, breaking industry news and case studies (your own or examples of what other people are doing in your field). The key is to ‘curate’ that content. So you don’t just post a link but you start a conversation by adding your viewpoint and asking for other people’s thoughts.

My LinkedIn Survey:

I am also conducting my own LinkedIn survey! For your chance to win a LinkedIn profile makeover please complete the survey here: www.surveymonkey.com/s/NLYDFWR

 

 

Presenting LinkedIn To Local Businesses

Wakefield Business Conference - Social Media Speakers

I recently had the pleasure of presenting at this year’s Wakefield Business Conference. I was one of 4 presenters, each showcasing a different social media platform, using a style of presentation where 20 slides rotate automatically every 20 seconds.

My expert area was LinkedIn . . . unfortunately I don’t have a video of the live event but I recorded the slides after the event. (See below!)

As its such a fast pace but short amount of time I had to really focus on the key messages I wanted to get across.

From the feedback I got one of the key messages that stood out was how important your LinkedIn profile is. Whether you use LinkedIn or not if you have a profile it will get you found on Google. Yet it’s amazing how many people think their LinkedIn profile is just a place for their online CV when actually it’s not about you at all! It’s about your ideal client!

From the feedback I got one of the key messages that stood out was how important your LinkedIn profile is. Whether you use LinkedIn or not if you have a profile it will get you found on Google. Yet it’s amazing how many business owners use their LinkedIn profile as just a place for their online CV when actually it’s not about you at all . . it’s about your ideal client!

What else did I have to say?

  • Have a profile image as you’re 11 times more likely to get profile views but importantly it’s also having the right profile image
  • Avoid lazy connecting!
  • Get noticed on LinkedIn and be active
  • Include a call to action – don’t just let your ideal clients leave your profile, tell them what they can do next to get more information

Have a listen and let me know what you think.

What’s Your Favourite LinkedIn Tip?

I’m doing a 10 minute presentation tomorrow at a local ladies networking group. There’s not a lot I can do or teach in 10 minutes so I thought I would talk about my top 3 tips for maximising LinkedIn.

There is so much you can do on LinkedIn made deciding on which 3 to choose really tricky. In the end I thought I would focus a couple around your LinkedIn profile and then one around connecting – my favourite bug bear!

Tip No 1: YoDaumen hochur LinkedIn profile is not the place to put your CV

I probably bore people by telling them that LinkedIn is NOT about you – it’s about your ideal clients. LinkedIn gives you the opportunity like no other platform to go and find your ideal clients and get in front of them so why not take the opportunity of having a client focused profile that gets you found by your ideal clients and engages them.

Tip No 2: Have an ATTENTION GRABBING Headline!

With 15 million profiles just in the UK there are lots of us doing similar things so how can you stand out? For example I did a quick search for ‘Business coaches’ on LinkedIn and there were over 85,000 results just in the UK.

Your headline has a very important job to do – in fact two jobs.  I call it your ‘elevator pitch’ for LinkedIn. Firstly you want to make sure that you come top of the list when your ideal clients are searching for you – hence why you need a nice client focused, keyword rich headline that gets you found. Then secondly once your profile comes up on LinkedIn searches the Headline’s second job is to ensure your potential prospect click’s through to have a look at your profile . . . where of course you will have a call to action! (There’s another tip!)

Tip No 3: Personalise your connection requests

Yes this is one of my biggest bug bears. LinkedIn has been described as the de facto tool for business networking. So I always say that if you wouldn’t do it face to face networking don’t do it on LinkedIn. Would you at a networking event go over to someone and hand them your business card and walk away? No. Can you image how you would feel if someone did that?  Yet 99% of the connection requests I get use the standard default LinkedIn connection message and it’s such a missed opportunity.

Always personalise your connection requests. You only have 300 characters so you can’t write war and peace but find a rapport opportunity such as same groups, interests, location, education or shared connections, or something in that person’s profile that you can mention.

This is the first step in building relationships on LinkedIn so don’t waste it – help yourself to stand out.

So I hope that my networking group tomorrow will find these tips helpful. What do you think? Do you have any others that you like and use?

LinkedIn – Is This Killer Tool Missing From Your Marketing Arsenal?

LinkedIn - Killer marketing tool

“Isn’t LinkedIn just a place for your CV?”

Yes . . . if you want to find a job! But if you are a business owner looking for opportunities to market and promote your business LinkedIn offers you so much more than just a place to talk about you. In fact your LinkedIn profile should not even be about you . . . it’s about your ideal client!

So if it’s not where you post your CV what should you be using LinkedIn for?

LinkedIn Lead Generation

Back in 2012 Hubspot (a very high content producing inbound marketing company) produced a report stating that LinkedIn was 277% MORE effective than other social media platforms for lead generation.

Why?

LinkedIn is growing exponentially. With 2 members joining per second there are to date over 259 million profiles on LinkedIn with over 10 million in the UK. Of these 4 out of 5 people on LinkedIn are decision makers.

LinkedIn is also the social network for professionals. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn.

This makes LinkedIn one big database. As a marketing manager back in the early 2000’s data represented a significant marketing cost. With LinkedIn I’ve got it at my fingertips for free!

So what does that mean for you and your business?

  1. It means you can get FOUND by your potential clients, partners and referrals in LinkedIn searches, in Groups and also on Google
  2. It means you can go and FIND your potential clients, partners and referrals again using LinkedIn searches and in LinkedIn groups

Essentially LinkedIn is a free marketing tool that you can use to gather information and insights on your potential prospects and organisations, and then using that information connect and start relationships with those prospects.

AND let’s not forget all the other good stuff as well such as:

  • Branding
  • Social proof – the recommendations on LinkedIn are fabulous way to build social proof for you and your business
  • Positioning yourself as an expert and the go to person in your niche
  • Business networking
  • Promoting your products and services through company pages (another way to get found!)

 

Get Your LinkedIn Profile Sorted

The problem with LinkedIn is where the heck do you start. How as a business owner can you maximise this fantastic free tool that is at your disposal?

We start with your LinkedIn profile which is the foundation for success on LinkedIn. Getting this right is the first step in using LinkedIn as a marketing tool for your business.

If you’re struggling with what the heck to put on your LinkedIn Profile then join me on a totally interactive LinkedIn profile workshop on Monday 10th March. Bring your laptop and walk away with a fully completed and optimised profile that will get you found on LinkedIn.

Join us Monday 10th March at the Kyte Hotel, Darringon from 9.15am
Cost is just £29.95 including lunch and networking

For more information please email training@surerevolution.com for more details and to book your space.

10 Top Tips To Get You Started on LinkedIn

Struggling With Where To Start With Your LinkedIn Profile?

So you’ve taken the plunge and created a LinkedIn account and are now trying to get your personal LinkedIn profile completed . . . where the heck do you start?  Having a fully completed profile is important as it increases your visibility on LinkedIn and helps you get found by prospects, so it’s worth taking some time to get your message across. [Read more…]