Tap Into Your Tribe

You can’t please everyone . . .

Honestly no matter how hard you try or what you do not everyone will like it. It’s impossible to please everyone and unfortunately trying just results in failure as well as draining your time and energy… 

SoCan't please everyone who can you please?

Decide to make time to get clear on who is it you do serve. That means finding those people who are hungry about what you have to offer and are ready to spend money to solve their problem AKA  . . . your ideal client.  Remember your perfect tribe will be a group of self-selected people who have a need, want and are willing to pay for what you have to offer.

Ask yourself these questions:

  • Who is it you serve?
  • Who is it that needs you most?
  • What are their pains and problems?
  • What are they likely to be looking for
  • What are the solutions that you’ve got that can solve these for them.

And try to describe your ideal client in terms (i.e. keywords) that they would use and outline the transformation that you deliver.

Where are they?

Once you know `Who they are’ you can then work out `Where they are.’ By this I mean what online platforms are they using i.e. LinkedIn or Facebook; then drill down into which groups they are in, forums they like, blogs or magazines they are reading.

Keywords . . . . keywords are very important as it helps you to find your ideal clients online. So think about the words your ideal clients are using to find the solutions they need. It could be as simple as a job title, or a location or a business sector.

If you know your ideal clients are on LinkedIn then you may like this blog post on 7 Irresistible Pulls To Attracting Your Ideal Clients On LinkedIn

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